1mg

1mg - Sawaal Uthao

Client

1mg

Project

Brand Awareness

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Brand Positioning

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Category building

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Campaign

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Brief & Insight

In a world where convenience often overshadows caution, the silent threat of counterfeit medicines remains one of India’s most urgent yet under-discussed realities. Tata 1mg set out to change that. The brand wanted to build a fortress of trust that is grounded in authenticity, transparency, and the unwavering assurance that every medicine delivered is 100% genuine. Our core insight was rooted in a simple but powerful human truth: when it comes to health, trust is everything. Yet most consumers remain unaware of the prevalence of fake medicines and the risks they pose. The campaign needed to seed this question thoughtfully and responsibly, so that it creates awareness without fear, and offers reassurance through proof.

Our Approach

Key Results

The campaign created a measurable shift in awareness, trust, and behaviour across Bengaluru. 15% increase in total orders, indicating heightened confidence in the brand. 22% increase in new users, reflecting successful conversion. Brand awareness surged from 36% to 45%, according to Ipsos' pre–post brand track. The multi-phase initiative didn’t just spark a conversation; it reshaped consumer perception and solidified Tata 1mg as India’s most trusted gateway to genuine medicines. By blending storytelling and digital reach with deep on-ground engagement, the campaign built trust from every angle thoughtfully.

Brief & Insight

In a world where convenience often overshadows caution, the silent threat of counterfeit medicines remains one of India’s most urgent yet under-discussed realities. Tata 1mg set out to change that. The brand wanted to build a fortress of trust that is grounded in authenticity, transparency, and the unwavering assurance that every medicine delivered is 100% genuine. Our core insight was rooted in a simple but powerful human truth: when it comes to health, trust is everything. Yet most consumers remain unaware of the prevalence of fake medicines and the risks they pose. The campaign needed to seed this question thoughtfully and responsibly, so that it creates awareness without fear, and offers reassurance through proof.

Our Approach

Key Results

The campaign created a measurable shift in awareness, trust, and behaviour across Bengaluru. 15% increase in total orders, indicating heightened confidence in the brand. 22% increase in new users, reflecting successful conversion. Brand awareness surged from 36% to 45%, according to Ipsos' pre–post brand track. The multi-phase initiative didn’t just spark a conversation; it reshaped consumer perception and solidified Tata 1mg as India’s most trusted gateway to genuine medicines. By blending storytelling and digital reach with deep on-ground engagement, the campaign built trust from every angle thoughtfully.

Brief & Insight

In a world where convenience often overshadows caution, the silent threat of counterfeit medicines remains one of India’s most urgent yet under-discussed realities. Tata 1mg set out to change that. The brand wanted to build a fortress of trust that is grounded in authenticity, transparency, and the unwavering assurance that every medicine delivered is 100% genuine. Our core insight was rooted in a simple but powerful human truth: when it comes to health, trust is everything. Yet most consumers remain unaware of the prevalence of fake medicines and the risks they pose. The campaign needed to seed this question thoughtfully and responsibly, so that it creates awareness without fear, and offers reassurance through proof.

Our Approach

Key Results

The campaign created a measurable shift in awareness, trust, and behaviour across Bengaluru. 15% increase in total orders, indicating heightened confidence in the brand. 22% increase in new users, reflecting successful conversion. Brand awareness surged from 36% to 45%, according to Ipsos' pre–post brand track. The multi-phase initiative didn’t just spark a conversation; it reshaped consumer perception and solidified Tata 1mg as India’s most trusted gateway to genuine medicines. By blending storytelling and digital reach with deep on-ground engagement, the campaign built trust from every angle thoughtfully.

Brief & Insight

In a world where convenience often overshadows caution, the silent threat of counterfeit medicines remains one of India’s most urgent yet under-discussed realities. Tata 1mg set out to change that. The brand wanted to build a fortress of trust that is grounded in authenticity, transparency, and the unwavering assurance that every medicine delivered is 100% genuine. Our core insight was rooted in a simple but powerful human truth: when it comes to health, trust is everything. Yet most consumers remain unaware of the prevalence of fake medicines and the risks they pose. The campaign needed to seed this question thoughtfully and responsibly, so that it creates awareness without fear, and offers reassurance through proof.

Our Approach

Key Results

The campaign created a measurable shift in awareness, trust, and behaviour across Bengaluru. 15% increase in total orders, indicating heightened confidence in the brand. 22% increase in new users, reflecting successful conversion. Brand awareness surged from 36% to 45%, according to Ipsos' pre–post brand track. The multi-phase initiative didn’t just spark a conversation; it reshaped consumer perception and solidified Tata 1mg as India’s most trusted gateway to genuine medicines. By blending storytelling and digital reach with deep on-ground engagement, the campaign built trust from every angle thoughtfully.

Brief & Insight

In a world where convenience often overshadows caution, the silent threat of counterfeit medicines remains one of India’s most urgent yet under-discussed realities. Tata 1mg set out to change that. The brand wanted to build a fortress of trust that is grounded in authenticity, transparency, and the unwavering assurance that every medicine delivered is 100% genuine. Our core insight was rooted in a simple but powerful human truth: when it comes to health, trust is everything. Yet most consumers remain unaware of the prevalence of fake medicines and the risks they pose. The campaign needed to seed this question thoughtfully and responsibly, so that it creates awareness without fear, and offers reassurance through proof.

Our Approach

Key Results

The campaign created a measurable shift in awareness, trust, and behaviour across Bengaluru. 15% increase in total orders, indicating heightened confidence in the brand. 22% increase in new users, reflecting successful conversion. Brand awareness surged from 36% to 45%, according to Ipsos' pre–post brand track. The multi-phase initiative didn’t just spark a conversation; it reshaped consumer perception and solidified Tata 1mg as India’s most trusted gateway to genuine medicines. By blending storytelling and digital reach with deep on-ground engagement, the campaign built trust from every angle thoughtfully.

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