Paperboat digital campaign - rizwan

 
 
 

Celebrating that timeless, fragrant journey called innocence. Paper Boat presents Rizwan: Keeper of the Gates of Heaven.

 
 
 
 

After their initial success in the market, Paper Boat decided that it was time for a
serious branding exercise, designed to capture their personality as a brand, and
generate high recall among consumers.


Keeping with their nostalgic personality, we created a story that highlights the
connection between the senses (particularly smell and taste) and memory, thus
seamlessly substantiating their tagline, ‘drinks and memories’.