Account Director

About Us

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Humour Me is a creative agency that is built for the here and now. We’re a contemporary  creative services and content marketing agency with an expertise in driving relevance for our  clients and delivering high impact business results. The independently-owned agency was  founded in 2012 and has its office in the capital city of the country. 

Humour Me has been recognised as a global honouree at The Webby Awards and has won  over 16 global creative awards for excellence in storytelling, filmmaking, animation and new  media disruption. 

From brands like Paper Boat, 1 Finance, bigbasket, Duolingo, Arctic Fox, Heads Up For  Tails, Xiaomi, Tata 1mg, Dunzo, Airtel to many others, Humour Me has created category  inventing work, helping build some of India’s most loved brands. 

We are looking for an experienced Account Director to lead a portfolio of key client  businesses, build senior client relationships, drive account growth and provide strategic  leadership to the teams managing these businesses, based out of New Delhi.

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Role Overview

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The Account Director is a senior business leader responsible for the overall health, direction and growth of multiple client accounts. The role sits between Account Management and senior business leadership, with a strong focus on strategic client leadership, commercial growth and team development.

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Roles & Responsibilities

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• Own the overall health and direction of a portfolio of client businesses, ensuring  strong client relationships, quality of work and commercial performance.
• Build trusted relationships with senior client stakeholders and act as a strategic partner  beyond day-to-day account requirements. 
• Develop a strong understanding of the client’s business, category, marketing priorities  and competitive landscape, and use this to identify opportunities for the agency.
• Provide strategic direction to Account Managers and account teams, ensuring  businesses are being managed proactively and not simply driven by incoming briefs.
• Review the health of accounts regularly across client relationships, revenue,  profitability, scope, quality of work and growth potential. 
• Identify opportunities to deepen existing relationships through upselling, cross-selling  and expanding the agency’s role within the client’s business. 
• Develop account growth plans and work with Account Managers and senior  leadership to convert identified opportunities. 
• Own the commercial health of the portfolio, including revenue, scope, budgets,  resource requirements and profitability.
• Lead senior-level client reviews and conversations, bringing recommendations,  insights and a clear point of view to the table. 
• Challenge client briefs and internal thinking where required, ensuring the agency is  solving meaningful business and brand problems. 
• Work closely with Creative and Strategy leadership to ensure the work across the  portfolio is strategically strong, relevant and aligned with client objectives.
• Lead and mentor Account Managers and wider account teams, setting clear  expectations around client management, business growth and ownership.
• Build strong second-line leadership within accounts, ensuring Account Managers are  empowered to independently manage their businesses. 
• Identify capability and resource gaps across the portfolio and work with leadership to  build the right team structure. 
• Act as the senior escalation point for significant client, commercial or team-related  issues and drive them towards resolution. 
• Partner with the AVP on larger business opportunities, key client relationships,  strategic decisions and portfolio-level priorities. 
• Support new business development and identify opportunities emerging from existing  client relationships. 
• Track performance across the portfolio through regular reviews, identifying risks  early and driving corrective action. 
• Contribute to improving account management standards, processes and ways of  working across the wider business. 
• Swift decision making and driving outcomes will always trump effort in our eyes.

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Requirements

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• 8+ years of experience in Account Management, Brand Management, Digital  Marketing, Advertising or related fields, with significant exposure to creative agency  environments. 
• Prior experience in managing large businesses like P&G, HUL, Reckitt Benckiser  preferred. 
• Proven experience in managing multiple client accounts and independently leading  sizeable or strategically important businesses. 
• Strong experience in building and maintaining senior client relationships.
• Demonstrated ability to grow existing client relationships and identify commercial  opportunities. 
• Strong understanding of brand strategy, content marketing and integrated  communication. 
• Experience in leading, mentoring and developing Account Managers and account  teams. 
• Strong commercial understanding, including account revenue, budgets, scope and  profitability. 
• Excellent communication, presentation and stakeholder management skills.
• Strong strategic thinking and business acumen, with the ability to operate  independently in a fast-paced environment.

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What Success Looks Like in This Role

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• Existing accounts are healthy, commercially sustainable and growing in scope and  value. 
• Clients see you as a trusted strategic partner and involve you in broader business and  marketing conversations. 
• Account Managers operate with greater independence, accountability and confidence  under your leadership. 
• Growth opportunities across the portfolio are proactively identified and converted.
• The portfolio maintains strong creative quality, client relationships and commercial  performance. 
• Risks are identified early and resolved before they become significant business or  client issues. 
• The portfolio has a strong pipeline of future opportunities and a clear direction for  growth. 
• You are recognised internally as a senior business leader and externally as a trusted  partner to key clients.