Xiaomi: Grain Mosaic - Integrated Campaign


We created an Independence Day campaign in which Xiaomi both celebrated its
all time sales high at the time, as well as expressed its gratitude to India in a
socially conscious way, for helping them achieve this landmark.
To say thank you, we created the world’s largest grain mosaic, covering 6,000 sq.
ft. The grains were later donated to NGOs that would give them to those in need.